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   » Main Page » SEO » Being precise when supplying *professional* information

Being precise when supplying *professional* information to the public.

Misinformation abounds.
Even from the supposedly "pro" sites.

Recently I received an email with several articles from the well known website.
Going to one of the articles I read their advice on building Title tags.


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Optimal Length for Search Engines

Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly.

Consider this query for the ideal length of a title tag.


In my interpretation of the English language, "optimal" means "best or most favorable; optimum."
If this is the case, then why did the author use only 21 characters, (27 with spaces)?
Why didn't they use the full amount?

50 to 60 characters is the MAXIMUM that will display in the search engine results. It is not the ideal length.

The ideal length of the title tag is the SHORTEST text string that accurately describes the page's content.

In database work a text string has it's words weighted, with the first word carrying more importance than the last.
The longer the text string the less weight each word carries*.

*There is a good technical article here:
See 5. Determine word prominence

"The word prominence is defined by the position of the words within the text. For example, the second word in the first sentence is probably more important than the 6th word in the 83th sentence."

There is also the "Relevance Theory" a proposal by Dan Sperber and Deirdre Wilson that they note that it will be manifest to people who are engaged in inferential communication that each other have the notion of relevance in their minds.
This will cause each person engaged in the interaction to arrive at the presumption of relevance, which is the
notion that (a) implicit messages are relevant enough to be worth bothering to process, and (b) the speaker will be as economical as they possibly can be in communicating it.

Remember when building the meta tags they should fulfill 2 criteria:

  1. Accurately and concisely describe the page's content.
  2. Be economical in regards to the amount of text used.
  3. Start with the most important keyword.

(There are 3 kinds of people in the world. Those that know math and those that don't.)

Reg Charie.

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