Wire Frame and Eye Tracking
More information is to be found on
A snippet from their finding states:
- Users won't read your text thoroughly in a word-by-word
manner. Exhaustive reading is rare, especially when prospective customers
are conducting their initial research to compile a shortlist of vendors.
Yes, some people will read more, but most won't.
- The first two paragraphs must state the most important
information. There's some hope that users will actually read this
material, though they'll probably read more of the first paragraph than the
- Start subheads, paragraphs, and bullet points with
information-carrying words that users will notice when scanning
down the left side of your content in the final stem of their F-behavior.
They'll read the third word on a line much less often than the first two
Another article that deserves to be read is
http://www.useit.com/alertbox/nanocontent.html which talks about how much
people read in each line.